The media can’t waste time on stories that won’t pass our attention filter.
Here are a couple of headlines that won’t get past a newspaper editor, because they are unlikely to get past our own filters: “MALARIA CONTINUES TO GRADUALLY DECLINE.” “METEOROLOGISTS CORRECTLY PREDICTED YESTERDAY THAT THERE WOULD BE MILD WEATHER IN LONDON TODAY.” Here are some topics that easily get through our filters: earthquakes, war, refugees, disease, fire, floods, shark attacks, terror attacks. These unusual events are more newsworthy than everyday ones. And the unusual stories we are constantly shown by the media paint pictures in our heads. If we are not extremely careful, we come to believe that the unusual is usual: that this is what the world looks like.
For the first time in world history, data exists for almost every aspect of global development. And yet, because of our dramatic instincts and the way the media must tap into them to grab our attention, we continue to have an overdramatic worldview. Of all our dramatic instincts, it seems to be the fear instinct that most strongly influences what information gets selected by news producers and presented to us consumers.
Rhpositive.net is the personal blog of Roland Hochstrasser. The contents presented on these pages are the result of work carried out in various fields, with a particular interest in cultural policies, territory, tourism, and communication strategies. The purpose is certainly not to provide definitive answers, on the contrary: the texts propose reflections that aim to stimulate questions for further developments. Hence the name and slogan, which emphasize the importance of having constructive and positive perspectives.
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