Rosling, Fear instinct

This chapter has touched on terrifying events: natural disasters (0.1 percent of all deaths), plane crashes (0.001 percent), murders (0.7 percent), nuclear leaks (0 percent), and terrorism (0.05 percent). None of them kills more than 1 percent of the people who die each year, and still they get enormous media attention. We should of course work to reduce these death rates as well. Still, this helps to show just how much the fear instinct distorts our focus.